ENHANCING EXHIBITOR STAND ENGAGEMENT
AN INTERACTIVE DISPLAY CASE STUDY
ExpoBeacon's interactive display solutions transforms Sonic Healthcare UK's presence at IBMS Congress 2023.
The Customer
Introducing Sonic Healthcare UK
Sonic Healthcare UK, part of Sonic Healthcare, is a globally renowned healthcare provider with a commitment to excellence in delivering medical services.
With an impressive legacy of over 30 years in the UK pathology market, Sonic Healthcare UK has played a pivotal role in advancing diagnostic services and medical testing. They have also continued a longstanding partnership with the NHS for over two decades, this enduring collaboration underscores Sonic Healthcare UK's dedication to contributing significantly to the healthcare landscape, ensuring that communities have access to the highest standards of medical care.
Sonic Healthcare UK prioritises innovation, efficiency, and a patient-centric approach, ensuring that the delivery of healthcare services goes beyond industry standards.
THE PROBLEM
For the upcoming annual IBMS Congress 2023 event, Sonic Healthcare UK was confronted with the challenge of creating an immersive exhibition experience that would not only serve as a physical presence but would also act as a dynamic and compelling showcase for its vast network of laboratories and comprehensive services sprawled across the UK. The primary objective was to captivate the attention of event attendees in a manner that seamlessly blended enjoyment with interactivity and information sharing, effectively highlighting Sonic Healthcare UK's diverse offerings.
The overarching goal was to create an experiential space that would not only draw visitors in but would also leave a lasting impression, conveying the depth and breadth of Sonic Healthcare UK's capabilities through a digital and interactive way.
Recognising the time constraints with the upcoming event, Sonic Healthcare UK wanted to pursue a solution that would not only meet their stringent deadlines but could also be seamlessly assembled for the exhibition. The desired solution needed to be both practical and impactful, ensuring that every aspect of the stand fulfilled their specific requirements for visual appeal, interactivity, and communication of information.
The Approach
The ExpoBeacon team collaborated closely with Sonic Healthcare UK, conducting an in-depth consultation to understand their specific requirements and highest priorities for IBMS Congress 2023. Through this collaborative exploration, we identified the need for a solution that seamlessly blends innovation, interactivity, and brand consistency.
Focusing on simplicity and efficiency for seamless configuration on the event day, ExpoBeacon took pride in crafting a bespoke plug and play kit that enables any touchscreen display to run our software.
The software development phase was centred around creating a digital touchscreen app that aligned with the project requirements and was easy to use for both staff and attendees at the event. This app, with a custom interface and content, not only aligned with Sonic Healthcare UK's brand identity but also showcased ExpoBeacon’s expertise in delivering user-friendly, immersive experiences.
A pivotal element in the process was the establishment of a demo website, serving as a pre-event testing ground. This platform allowed Sonic Healthcare UK to experience and refine the solution, ensuring flawless performance at the IBMS Congress. The demo website not only validated the functionality but also showcased ExpoBeacon's dedication to client satisfaction through iterative feedback and refinement.
The solution
ExpoBeacon’s interactive display solution encapsulated Sonic Healthcare UK’s needs. The ExpoBeacon team collaborated closely with Sonic Healthcare UK, conducting in-depth consultation to understand their specific requirements and highest priorities for IBMS Congress 2023. The resulting digital touchscreen app was a bespoke solution, designed with a custom interface and content that seamlessly integrated Sonic Healthcare UK’s brand identity for total consistency across their event stand.
The app featured an interactive map showcasing Sonic Healthcare UK’s locations, allowing attendees to explore each site’s lab structures, discover relevant job vacancies and delve into compelling employee case studies. The app also featured a multimedia section incorporating vibrant images as well as videos of the labs, providing a full immersive and stimulating experience for their stand visitors. The app was designed to be user-friendly, allowing visitors to easily navigate and engage with the content.
the results and benefits
The implementation of ExpoBeacon’s interactive digital display for Sonic Healthcare UK delivered tangible results at their IBMS Congress 2023 appearance. It helped to increase their engagement with event attendees as well as increasing their overall event ROI.
- Increased Engagement: Attendees were not only attracted to the stand by the digital display, but spent extended periods exploring the touchscreen app, leading to meaningful interactions.
- Enhanced Visibility and Brand Recognition: The creation of an engaging exhibition stand at the IBMS Congress resulted in increased visibility for Sonic Healthcare UK. Attendees were drawn to the interactive and visually appealing showcase, contributing to heightened brand recognition within the healthcare industry.
- Demonstrated Innovation and Adaptability: This case study demonstrates Sonic Healthcare UK's innovative and adaptable approach to marketing and showcasing its services. The ability to create an engaging exhibition stand underscores the organisation's commitment to staying at the forefront of industry trends.
Looking Forward
As Sonic Healthcare UK continues its journey of excellence in healthcare provision, the success at IBMS Congress 2023 serves as a testament to the organisation's commitment to innovation and delivering outstanding services. The immersive exhibition experience, powered by ExpoBeacon's interactive display, marks a pivotal moment in Sonic Healthcare UK's pursuit of engagement and interactive communication.
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